Simon is a social media researcher, author and digital creator whose work explores the intersection of Artificial Intelligence, misinformation narratives, and strategic communication. With a strong interest in information politics and emerging digital landscapes, Simon has built a career examining how technology shapes public understanding and discourse. He previously led the digital team at the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine, where he oversaw efforts to analyse online misinformation during the COVID-19 pandemic.
He is the founder of the New Imagination Lab, a research initiative exploring the future co-existence of humans and Artificial Intelligence. Simon also co-founded the IRIS Academic Research Group, a collaborative platform focused on interdisciplinary insights into information systems. His research draws on methodologies such as OSINT, SocMint, and social network analysis, bridging technical and sociopolitical approaches to understanding digital influence.
Simon’s professional background spans academic, commercial and policy-focused roles. He currently works with CT Group, and has previously held positions at BMT and the Centre for Interdisciplinary Methodologies at the University of Warwick.
